Wednesday, 15 January 2014

Her Majesty's choice...

A regular feature on our blog sees us take a closer look at innovative optical companies of the world, whose products you will find at Lynne Fernandes Optometrists.
Last time around we celebrated the forward-thinking and groundbreaking world of Oakley, and how they lead the way in sports performance eyewear.
Today we pay homage to Lindberg, who produce some of the finest and most exquisitely engineered frames in the world...



Started in 1969 by Hanne and Poul-Jorn Lindberg, the company has humble origins, beginning life as an independent opticians in the centre of Aarhus, Denmark. Ten years of sustained growth left Mr Lindberg feeling he had to take the next step, and being an avid designer himself, began designing his own range of minimalistic frames.
In 1983, Lindberg recruited the danish architect Hans Dissing, and together they designed and produced the now legendary AIR Titanium frame. For the first few years, manufacturing took place in a modest three bedroom flat that sat above the Aarhus practice.


The AIR Titanium frames started to get people talking, but it was in 1987 that things really took off when HM Queen Margrethe II of Denmark, and HRH Prince Henrik of Denmark began wearing the soon to be iconic frames.
By 1989, AIR Titanium frames were no longer exclusive to Aarhus, Denmark. In fact importers from as far away as France, Holland and even the US soon came calling.
Appearances at worldwide optical frames soon took the Lindberg brand global, and before long Lindberg could be found in almost every corner of the globe, albeit in the most exclusive corners.
The late 1990's saw new ranges of Lindberg frames including AIR Titanium Acetate, Strip 4000 and 5000 series, AIR Titanium RIM Kid and Precious 18 ct Gold eyewear range.



If the AIR Titanium frames of the 1980's were the original 'Iconic' Lindberg design, the range they released in 2003 was about to usurp it's older brother in terms of engineering excellence and worldwide appeal.
2003 saw the release of the Spirit 2000 Titanium range of rimless frames, and the range didn't just make it's way to the top of the rimless frame pile, it completely blew it's competitors out of the water with it's groundbreaking engineering and absolute simplistic design.


All Spirit 2000 frames are bespoke, and hand made to order. The possible combinations of temple design, colour, lens shape and size mean almost every frame created is unique to the wearer.
It didn't take long for the range of frames to be seen on the faces of the rich and famous, as you may notice below.





















At Lynne Fernandes Optometrists you will find the Spirit 2000 rimless range, as well as the equally exceptional Lindberg Acetanium range of frames, for those who like an expertly engineered frame, but with a bit more substance...



But why take our word for it? Come and visit any of our practices to see for yourself what the fuss is all about!

Thank you for taking the time to read this weeks blog from all at Lynne Fernandes Optometrists.

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