Wednesday, 29 January 2014

A to Z of Lynne Fernandes Optometrists.

A is for Aftercare. Whether you are a contact lens wearer, or a spectacle wearer, we will always be there to look after your needs in the long term. If you need an adjustment, appointment or just some advice, just pop in and see us.

B is for Bifocals. Whether it's round segments, flat top segments, curved top segments or franklin splits. You name it, we can supply it.

C is for Contact Lenses. We fit, and supply, some of the most advanced contact lenses currently in production, including multifocal dailies, at very competitive prices.

D is for Dispensing Opticians. At our practices you will find fully ABDO qualified Dispensing Opticians to assist you with all aspects of your glasses.

E is for EyeStyle. A complete style consultation, that will ensure that your new glasses match your look, and your lifestyle.

F is for Frames. At our practices you will find some of the most exciting ranges from all around the world. Like Lindberg from Denmark, or Carter Bond from Australia.

G is for Gloucester Road. Our third practice, that we took over from Roger Owen in 2010. The practice itself has just celebrated 35 years of being an independent optometrists.

H is for Humphrey Visual Fields Test. Our 'Humphrey' machines can check your visual field in a number of different ways, and locate any defect exceptionally well.

I is for Independent Optometrists. We are not a big corporation with shareholders. We are a local business that engages with, and cares for, it's local community.

J is for Journey. We believe that a visit to the opticians is a journey, that's why we explain every step, and take care of the little details to make it as relaxed as possible for you. Like making you a tea or coffee, or calling a taxi for you when you've finished.

K is for Kids Days. We always try and inform our local communities of just how important it is for children to have regular eye tests. That's why we routinely invite school classes in for kids days, where we teach pupils about the eyes (No pun intended!), and spectacles.

L is for Lens Club. Our free to join loyalty club that gives you free single vision lenses, or £59 discount off all other lenses, every time you purchase a complete pair of glasses.

M is for Macula Screening. Our Optometrists have access to equipment that enables them to routinely screen your macula, and look for the early signs of macular degeneration.

N is for Nailsea. Our second practice, that we took over from Leech and Jones in 2007. We are proud to still be the only independent Optometrists in Nailsea.

O is for Optometrists. Our exceptional team of fully trained Optometrists will provide an extensive and thorough examination of your eyes, so you can be sure that you're in safe hands.

P is for Pressures. Our Optometrists have a number of ways to measure the pressures of your eyes, like Goldmann Tonometry, an essential screening test for the early signs of Glaucoma.

Q is for Quality. If quality is your thing then look no further than Lynne Fernandes Optometrists. You will find the best quality products, and receive the best quality service, from the best quality staff.

R is for Retinal Photography. We will use a specially adapted camera to take a photograph of your retina, which we will keep on record so that we can compare with future photo's, and look for any changes.

S is for Sunglasses. We are stockists of the world's greatest sunglasses. You will find Oakley, Ray Ban and Maui Jim sunglasses in our practices. All of which are available in prescription form.

T is for Titanium. A large amount of our frames are made from Titanium, an exceptionally strong and lightweight material, that is hypoallergenic and will outlast everything else.

U is for Unique. We believe that every patient is different, that is why you will always receive a unique personal recommendation, relating to your needs, not ours.

V is for Varifocals. In our practices you will find arguably the most advanced varifocals lenses in the world today, from manufacturers such as Essilor, and Zeiss.

W is for Wells Road. Our very first practice, that we took over from Michael Owen in 2000. The practice recently celebrated 80 years of being an independent Optometrists.

X is for X-Ray vision. We would love to say we can help you with this, but we can't! Maybe in the future...!

Y is for You. Our ethos is that everything should revolve around you, the patient. That's why every examination, and spectacle dispense, will be tailored to your needs.

Z is for Zoobug. An exciting new range of children's sunglasses that will be arriving at Lynne Fernandes Optometrists in April.


Thank you for taking the time to read this weeks blog from all at Lynne Fernandes Optometrists.

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Tuesday, 21 January 2014

Blind spot, What blind spot?!

Our eyesight is very often taken for granted, so embedded in our day to day lives that we sometimes forget just how amazing our eyes are.
Sure everybody's heard that we actually view the world upside down, until our brain flips the image around that is, but coming up are a few lesser known facts about our whole visual system, including some fun and interesting ways that allow you to 'see' them working.


Let's have a look at our blind spots!

Everyone has a blind spot in each eye caused by the optic disc at the back of the eye, the place where all nerve fibres come together to form the optic nerve. There are no photoreceptors in this part of the eye, consequently creating a blind spot.

But why don't we notice them?
When we have both eyes open the eyes are compensating for each other. The left eye fills in the missing part of the right eyes vision and vice-versa.

But then why do we still not notice them if we close one eye?
This is the really amazing bit! Our brain 'fills in' the blind spot with an image that matches its surroundings, by either filling in a background pattern or continuing an image that is passing through the blind spot!

So is it really a blind spot if you never 'see' it?
It most certainly is, and here are two ways that you can 'see' your blind spot.

First of all, put both arms straight out in front of you with both hands pointing vertically up. Now, with your others fingers clenched in, point your index fingers upwards, and your thumbs sideways so that they are pointing towards each other.













Now close your left eye and with your right eye stare at the fingertip of your left index finger. Now start slowly waving your right index finger left and right, while keeping your focus on your left index finger. You should see your right fingertip disappear as it passes through your blind spot!

Not working for you? Or still need convincing of just how big those blind spots are?

Then take a look at this!

Look straight on at the picture at arms length away, close your left eye and with your right eye focus on the small cross. You should still be able to see the white circle, but now start slowly moving closer towards the image, keeping your focus on the cross, and when you get to the right distance the white circle will disappear! Give it a go...














The eye muscles are the fastest and most active muscles in the human body, and the eye, unlike any other body part, is on hand 24/7 to work at 100% maximum capacity. After the brain, your eyes really are the most special part of you, so look after them!
Please make sure that you are having regular eye examinations, so that a qualified Optometrist can check that YOUR eyes are healthy and able to carry on doing the hundreds of amazing things that you might not have even realised they were doing.

Thank you for taking the time to read this weeks blog from all at Lynne Fernandes Optometrists.

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Wednesday, 15 January 2014

Her Majesty's choice...

A regular feature on our blog sees us take a closer look at innovative optical companies of the world, whose products you will find at Lynne Fernandes Optometrists.
Last time around we celebrated the forward-thinking and groundbreaking world of Oakley, and how they lead the way in sports performance eyewear.
Today we pay homage to Lindberg, who produce some of the finest and most exquisitely engineered frames in the world...



Started in 1969 by Hanne and Poul-Jorn Lindberg, the company has humble origins, beginning life as an independent opticians in the centre of Aarhus, Denmark. Ten years of sustained growth left Mr Lindberg feeling he had to take the next step, and being an avid designer himself, began designing his own range of minimalistic frames.
In 1983, Lindberg recruited the danish architect Hans Dissing, and together they designed and produced the now legendary AIR Titanium frame. For the first few years, manufacturing took place in a modest three bedroom flat that sat above the Aarhus practice.


The AIR Titanium frames started to get people talking, but it was in 1987 that things really took off when HM Queen Margrethe II of Denmark, and HRH Prince Henrik of Denmark began wearing the soon to be iconic frames.
By 1989, AIR Titanium frames were no longer exclusive to Aarhus, Denmark. In fact importers from as far away as France, Holland and even the US soon came calling.
Appearances at worldwide optical frames soon took the Lindberg brand global, and before long Lindberg could be found in almost every corner of the globe, albeit in the most exclusive corners.
The late 1990's saw new ranges of Lindberg frames including AIR Titanium Acetate, Strip 4000 and 5000 series, AIR Titanium RIM Kid and Precious 18 ct Gold eyewear range.



If the AIR Titanium frames of the 1980's were the original 'Iconic' Lindberg design, the range they released in 2003 was about to usurp it's older brother in terms of engineering excellence and worldwide appeal.
2003 saw the release of the Spirit 2000 Titanium range of rimless frames, and the range didn't just make it's way to the top of the rimless frame pile, it completely blew it's competitors out of the water with it's groundbreaking engineering and absolute simplistic design.


All Spirit 2000 frames are bespoke, and hand made to order. The possible combinations of temple design, colour, lens shape and size mean almost every frame created is unique to the wearer.
It didn't take long for the range of frames to be seen on the faces of the rich and famous, as you may notice below.





















At Lynne Fernandes Optometrists you will find the Spirit 2000 rimless range, as well as the equally exceptional Lindberg Acetanium range of frames, for those who like an expertly engineered frame, but with a bit more substance...



But why take our word for it? Come and visit any of our practices to see for yourself what the fuss is all about!

Thank you for taking the time to read this weeks blog from all at Lynne Fernandes Optometrists.

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Monday, 6 January 2014

Wishing you a happy and healthy 2014!

We hope you all had a fantastic festive period, and are looking forward to the new year as much as we are!

2013 was a great year for Lynne Fernandes Optometrists (LFO), a couple of new faces joined our team, a couple of new frame ranges joined our collection and rather a few new faces visited Lynne Fernandes Optometrists for the first time!

Last year saw an excellent number of new patients getting their eyes thoroughly examined at 'LFO' for the first time, and also saw us involved in more community projects than ever before.
We introduced two fantastic new members to our team, Vicki at our Gloucester Road practice, and Natasha at our Nailsea Practice. We also introduced some new frames to our already extensive collections, most notably our 'Wolf' eyewear collection that has been extremely popular.

It was also a great year for the development of our Staff, as we saw Emma successfully progress onto the second year of her 'Dispensing Opticians' course with ABDO, and also saw Lauren start her first year on the very same course. Both Emma and Lauren are doing incredibly well and we wish them the very best of luck for their studies this year, not that they need it.....!
A special mention must also go to two other members of our team who are also studying extremely hard for their respective courses. Tash and Katy, both at our Wells Road practice, are currently making very good progress through the 'Worshipful company of spectacle makers' course, an organisation dating back to 1629! Well done to you both.

2013 also saw us expand our social media network, meaning more people than ever before can keep in contact with us via a whole range of services like Facebook, Twitter, our website and our blog! Look out this year for some new and exciting platforms that we will be available on, like Pinterest, coming soon....

And finally....

In 2014 there are exactly 525,600 minutes.... an eye examination at 'LFO' takes 30 minutes.... So, if you are overdue an eye test you cannot argue you do not have the time! Please book in, they are very very important!

All the team here at Lynne Fernandes Optometrists wish you the happiest, and healthiest 2014.

Thank you for taking the time to read this week's blog.