Monday, 16 December 2013

'Everything in the world can and will be made better'




At Lynne Fernandes Optometrists we are passionate about bringing the very latest innovations and technologies to your doorstep. That is why we team up with the most innovative optical companies in the world, to ensure that you have local access to the world's best offerings.

We will be posting a regular feature here on our blog, and each one will provide an insight in to a particular market leading company that you can find at Lynne Fernandes Optometrists.

First up is Oakley - Who truly are the epitome of what we look for here at Lynne Fernandes.

Oakley was started in 1975 by Jim Jannard, who began questioning the limits of industry standards. His aim was to make products that look better and work better than anything thing else out there. 
Jim started by developing a new type of motorcycle handgrip with a unique tread and a shape that fits the rider's closed hand. 'The Oakley Grip' was unlike other grips available at the time, using a patented material known as 'Unobtanium', a unique creation by Jannard that actually increased grip with sweat. The material is still used to make the earsocks on Oakley glasses, and many of the nose pieces. 

Jim went back to his lab and began reinventing eyewear for sports, resulting in the legendary 'O-Frame' goggles. Almost as soon as it appeared, his 'O-Frame' goggle became a favourite with top pros such as Ricky Johnson, Jeff Ward, Mark Barnett and Johnny O'Mara. For 18 years, no other goggle could compete with the 'O-Frame'. Oakley's pure lexan lens maintained a perfect arc, bringing the wearer unrivalled peripheral vision, accuracy and impact protection. 
In 1983, Jannard took the 'O-Frame' and adapted it for the mountains. These new 'O-Frame' ski goggles mirrored the success of their motocross equivalent. 

It wasn't long before Jannard set his sights on producing Oakley sunglasses. Jim used innovations from his previous inventions to create 'Eyeshades', a design that began an evolution of eyewear from generic accessory to vital equipment. 'Eyeshades' were lauded for their lightweight frame and superior optical performance.

Decades of innovation have brought new product technologies, blends of science and art that have been awarded over 600 patents worldwide.
Today, Oakley has become the mark of excellence and the solution to those who cannot compromise on performance.



Lynne Fernandes Optometrists stock Oakley products at all three of our practices. As well as the sports eyewear range, we also stock the opthalmic range for everyday spectacles. All available with or without your prescription. Pop in and ask a member of staff for more details.

Oakley - 'Everything in the world can and will be made better'

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